Ever since the growth of online socialization and fast-moving city life decreased the demand for offline socialization. There are too many things to consider and worry about when meeting someone offline, and it's hard to trust online strangers fully. It may feel like it's missing a true bond between humans.
Ever since the growth of online socialization, the demand for offline socialization has dramatically decreased.
Also, online socialization and relationships escalated doubts about meeting people offline.
It may feel like it's missing a true bond between humans.
There are too many things to consider and worry about when meeting someone offline.
We interviewed 10 active social media users aged 18 – 30 to gather information and opinions about meeting new people offline and get insights into spontaneous and casual meetups with their friends. The key insights we found are the following:
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We created a user persona from the collected insights to analyze and understand the problems we are trying to solve.
We focused on designing a short and straightforward flow. Our users are looking for casual and spontaneous meetings to expand their network safely.
We created a flow that would not overwhelm the users when filling in information. The process is split into small choices and input, visualized in 3 different cards. We tried to keep the pressure on the users to the least.
The key is to casually and spontaneously attend open meetups, so the main periods are today and tomorrow. Also, without looking at long lists, users can visualize events with icons by swiping left or right for the nearest meetups.
Find out how you are connected to your possible “in-network” friend, and chat to get closer. By understanding the mutual friends of the potential friend, the user can determine their security a little more.
The whole flow is mapped out based on the wireframes above.
UOMO is a socializing platform that allows people to safely and reliably expand their network by “in-networking.”
The word UOMO means person, man, in Italian.
Explore around and see what kinds of events are open!
Join and invite people to start connecting in UOMO
Explore around and see what kinds of events are open!
Find all the details about the events you plan to join and check who’s coming to the event!
Once you and your possible “in-network” friend become closer during or after the events. Get in touch with them though our chat!
Do you want to open an event yourself?
It's your turn to show yourself within UOMO! Just take a photo, we will create your avatar. You can be creative and make it satisfying for you!
We interviewed 10+ target users to validate the concept and usability of wireframes and key screens.
I made iterations based on the user feedback, and these are 3 examples of how I addressed those feedback.
A filter for dates is included in the main explore the feature. The core of this service is casual and spontaneous meetups, so it is essential to see what events are open right now. People will be able to filter through Today, Tomorrow, or even This week just in case. It is important to recommend spontaneous and casual meetups to keep the user's pressure to the least.
We encourage “in-networking,” so the user must know how their possible new friend can be related to your network. By understanding mutual friends, the user can identify and ensure their security to have a bit of connection and trust before attending the spontaneous meetup.
After a meetup, it is important to continue the relationship and interaction with the new network to make them your network. We see that there’s also a desire for the users to have more interaction and communication with the people other than spontaneously meeting up offline. They liked to talk before, during, and even after the event.
