About

This product diagnoses your personal color and recommend you soothing color.

Timeline

10 Weeks

Team

Jessica Park

Roll

User Research
UX Design
Visual Design
Prototyping

About

This product diagnoses your personal color and recommends a soothing color.

Timeline

10 Weeks
June 2021 - September 2021

Team

Heumyeon Park

Roll

User Research
UX Design
Visual Design
Prototyping

Overview

There are various people with a variety of skin conditions and tones. We as human always wish to look fit but does not know how. Palette is here to tell you the true and perfect colors of/for you.

Problem

  1. Too many makeup choices
  2. Have hard time deciding what to use
  3. Unsure of your Skin tone
  4. Some colors feel awkward on you

Solution

Palette will diagnoses your own unique personal colors and recommends suitable cosmetic products according to your palette.

Project Goals

01

Diagnose

Diagnose the user's personal color.

02

Recommend

Recommend products according to their personal color.

03

Learn

Learn new makeup tips and looks using their personal colors

01

Diagnose

Diagnose the user's personal color.

02

Recommend

Recommend products according to their personal color.

03

Learn

Learn new makeup tips and looks using their personal colors

Vision

Have an efficient, stressless, and pleasing way to express your unique beauty

Mission

To inspire, inform individuals around the world to shine brighter through their unique intrinsic colors.

Brand Objective

Inform

Palette is there for you to give you all the information that you need to know about your personal color

Inspire

Palette can give you inspirations for your daily style based on your personal color.

Connect

Palette can be a place where you can connect with the trend and the community of beauty lovers similar to you.

Inform

Palette is there for you to give you all the information that you need to know about your personal color

Inspire

Palette can give you inspirations for your daily style based on your personal color.

Connect

Palette can be a place where you can connect with the trend and the community of beauty lovers similar to you.

Persona

“I want to try new styles but I don’t know what suits me”

Elana 30
Marketing Director
New York

Elana is an office woman who mostly goes for a formal look for a meeting and presentations. She wants explores new looks, but she could not change easily. She is limited in knowledge because she always wears black and white and does not want to look like a fool.

“Which of these really looks the best on me?!”

Natalie 24
Student
Los Angeles

Natalie is a shining student who tries her best to perfect every day. Every morning, she takes at least an hour thinking about the perfect style and looks for the day. Natalie has almost every color in her wardrobe and makeup table. However, she can not find the ideal sets that suit her perfectly.

User Journey

Information Architecture

Onboarding

Lets first get to know about your skin first

Shop & Save

Shop and save the perfect products for you

Diagnose & Learn

Diagnose and learn more about your personal color

Palette Camera

Try it on our face to find your perfect matches

Homepage  & Palettes

Try it on our face to find your perfect matches

Stylescape

Prototype