About

This product helps dog owners to have the best knowledge about their dogs to give the best care.

Timeline

8 Weeks
March 2021 - May 2021

Team

Heumyeon Park

Roll

User Research
UX Design
Visual Design
Prototyping

Overview

The love of a dog is a "pure" thing. He gives you trust, which is total, his everything. A Dog's life is short, your dog might only be here for part of your life, but you are his whole life for him. We must not betray it.
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Pet owners wish to give and do their best for their furry companions, but they are not able to for many reasons.

Problem

  • Limited knowledge of dog care
  • Too busy to search and learn about the best care for your dog
  • There is too much information around, and you're unsure what is suitable for your dog.
  • Concerned about your dog's health

Solution

  • Provide you customized treats, food, and vitamin supplements for your dog through a DNA test
  • Diagnose Genetic Diseases, Allergies, Breed, Characteristics, and traits
  • Get customized Training Tips
  • Schedule and plan your dog’s day

VOFF vision a world where every dog and its owners are always happy, plentiful, comfortable, and healthy.

Mission

VOFF, therefore, aims to bring authenticity and empathy to dog owners by sending custom dog products and providing training and scheduling

Persona & Journey

Information Architecture

Get everything you need for your pet.

Answer a few questions about your dog and receive a monthly Voff box that includes snacks and supplies that is significant to your pet only

Learn all about your pet

Take a deep DNA test using a testing kit provided by VOFF, and find out all about your dog.
From the dog’s breed to allergies to genetic diseases.

Learn all about your pet

Take a deep DNA test using a testing kit provided by VOFF, and find out all about your dog.
From the dog’s breed to allergies to genetic diseases.

Train your Dog, Have fun!

Learn how to train and play with your dog!

Schedule and organize your plans for your pet

Schedule vet appointments, daily training, feeding, walking time so that you never forget or miss!

Schedule and organize your plans for your pet

Schedule vet appointments, daily training, feeding, walking time so that you never forget or miss!

User Testing

I conducted a user survey to validate the concept and the usability of the key features.

Objective

  • Validate concept and interest
  • Validate Persona and Target
  • Validate User Journey
  • Validate Feature Desirability
  • Get inspiration

Feedback

  • 100% of the users positively replied to this app and said it was useful
  • 60% of the said the ‘Customized Pet Box’ was the best feature
  • 60% of the user believed the scheduling was necessary

  • 80% of the users voted the community to be the least important feature
  • 40% of the users replied that the training feature can be more interactive

Iteration

I developed and iterated my ideas according to the feedback

1. “The DNA result page is a lot of readings... I don't know if I like that”

2. “I always forget to take my dog to his annual vaccine! I can have a reminder.”

3. “I would love to record my dog doing the trick...look back at it like an album”

Style Guide